Instagram feeds are a great was to design and create a unique social brand experience. I’ve been able to create a cohesive feed that really reflects my brand and my own unique personality which translates to a highly engaged audience. Yay!
However, I’ve do realized that I’ve been able to do this more easily than most because of my social media backgrounds and experience. So today, I’m bringing that knowledge right to you with some of my top tips on how to create a brand personality on Instagram! Yippy!!!
Define your Style
First things first, how have you defined your brand? Do you use specific colors, tones, or moods? What’s the tone of voice you use in your other marketing? Not only do you have to keep your Instagram feed consistent but your entire brand should be cohesive across social media platforms, your website, and other marketing materials.
Example: if I land on your website and clicked your Instagram the look and brand should feel like a natural transition.
If you’ve visited my Instagram account, you notice I use a lot of soft pinks, white space, and golds because the social boss babe is all about inspiring the Female entrepreneur to turn your dream ideas into your dream business. I write captions in way that is natural to me and consistent with the rest of my marketing efforts. And most importantly, I give you a peek into my brand. This is actually who I am as a person. I love girly colors. I love fashion and style. And I actually say things like ‘totally’ and ‘Amazing” all the time. It took me some time to nail my brands style, but now it feel like second nature, once you get down your style, you will NAIL it!
Taking and Editing Photos
Now that you have your brand style down, it’s time to talk pictures! One of the best investments you can make for your Instagram pictures is having a handful (or closet full if you’re like me…) of props that reflect your brand’s style! If you have a product based company, find complimentary props that help highlight your products and its various uses. If you have a service based company, you’ll want to find props to exemplify your brand. For example, I use a lot of office props: File folders, notebooks, paper clips. I even use my laptop and phone as props! Just make sure your props stay in your brand’s color palette, vibe, and style you already set! (Not sure where to find props? Target dollar bin is actually one of my very favs. You don’t have to spend a hug investment on this, just make sure you are on the look out for great props anytime you make a quick Target run.
Once you have your props all set, I recommend taking a TON of photos. Arrange your props in numerous ways. Use different backgrounds (keep it within your style though!). Anything you can think of take a picture. That way you’ll have plenty of images to choose from and use for weeks or even months to come!
Pro tip: Check out the blog post where I share how to DIY your own Ah-Ma-Zing stock photos!
The most important thing to remember when taking and editing your images is to keep it consistent! If you use a filter, always use the same or a similar filter. If you are more moody, keep each image moody. Consistency is key for cohesion!
Planning your Content
And now let’s put it all together! I like to plan out my content a week in advance so I can see what my feed will visually look like and the topics I’ll be posting about for the week. I actually write out each post and choose an image to go with it . This way you can make sure you have a good visual flow for your feed. I use later as a tool to help me plan out my content and visually see what my feed will look like. Check out this video to see how I use later.
And don’t forget to get #hashtag baby! You put all this work into creating a totally amazing feed so you want to make sure people see it! I recommend doing some research to find the best hashtags to fit your brand. This can include random searches on Instagram to see what is the most popular or even looking at other brands you admire to see if they use any that fit. For example, one of my favorite hashtags to use is #bossbabetribe.
While you work on creating your brand personality, make sure you keep note of what seems to be working best for you brand. Which posts are your audience responding and engaging with the most? Which hashtags seem to help you reach a greater audience. This way to you tailor your content more strategically moving forward!
I wanna hear from you! What questions do you have about marketing on Instagram? Drop them in the comments below.