Have you ever stumbled upon a social media account and wondered to yourself ” hmmm, What exactly does this business offer?”… It so easy to head to social media and share content that may not make it clear to our followers what exactly our brand is all about!
Does your social media show how your business can help them?
Does it tell your story and share your message?
Is it clean, consistent, and professional looking?
Does it attract the right audience?
Does it create engagement with your followers?
Feeling overwhelmed yet?LOL Don’t worry I’ve got your back! Let’s dive into some easy tips and trick for branding your social media.
Social media is such an important marketing tool for small business owners. And there are a lot of elements that go in to making your social media work for you. By asking yourself these few questions, you can determine if your social media is doing what it should, and if you are representing your brand the right way.
If not, no worries I share some tricks to help you do just that!
The first place to start with your social media strategy is making sure it lines up with your brands identity, story, and message.( Need little help with this, Check out my free brand personality quiz here) In order to use it as the valuable marketing tool that it is, you have to first establish your brand through social media. So what does that look like?
The key to social media branding is consistency. Consistency helps establish your brand and communicates the right message (and same message) in every touch point that you have with your audience. Social media is often the first place that you interact with your audience and where they come back for more. It is so important that your brand is being portrayed through the images and content you are sharing.
Being consistent across the board is how followers will begin to recognize and connect with your brand. Just like with your website, your audience should be able to look at your social media as a whole and understand what you do and who you are as a brand. Your social media is essentially an extension of your already established brand. So you want to be sure that you carry your brand throughout all of your messaging.
Tip: Take a look at what your website represents as your brand. Use this as an aspiration to create the same consistent look, voices and vibe in your social media shares.
Brand your images:
You can brand your social media images by using a consistent color palette and style. Choose a style that fits with your brand and keep with that style in all of your images so that your social media is always a true reflection of your brand. You don’t necessarily have to use your brand colors, but pick a small color palette to tie your images together.
This can mean using all bright and bold colors or muted neutral tones. The key here is to stay the same. You don’t want to post a bright pink floral picture one day and a neutral photo the next because that doesn’t create a consistent style for your brand. Think about is what kind of images and style are you already using with your brand and carry that into your social media.
For example, I use lots of white space filled photos of workspace, with a touch our soft pinks. Sharing more of a female look. Check out my feed here!
Find your voice:
The more you write for your brand, the more you will find your voice and writing style. One way to start is by listening to your audience. What are key words or phrases they use? How expressive are they? You can connect better with them by using the words and phrases they use and write in a conversational tone that would reach them. Use your own voice as a foundation and build on that with your brand’s style and message.
For example, I want my social media to be encouraging, uplifting, and educational, so I try to incorporate that when writing to my audience. I also want them to feel like I am their friend, so I use a conversational tone, connect on a more personal level, and ask questions to know what they think too.
Establish a routine:
Another way to keep your social media branding consistent is by sticking to a schedule. If you post around the same time every day people get used to seeing your posts in their feeds. Find the ideal posting times for your audience and try to stay consistent to those times. Need help with scheduling your post? Check out this post where I share how to use Later!
For example, I try to post once a day and the best times for me are mornings. I like to share each morning the blog releases a new article or ask my audience different questions, or a dash or morning inspiration. Do feel you have to post ALL the time, but think of the most valuable time and stick with it.
The best way to brand your social media is to first establish a strong brand and solid brand elements. You have to know your brand style and your writing voice. Once you develop your brand style and aesthetic, your social media will naturally follow those brand guidelines. This is the easiest way to overcome the “what should I post?” blues.
Keep your images and content consistent with your brand message by always using the same image style and voice in your writing.
The biggest takeaway is to maintain a consistent brand message across all of your social media accounts. Inconsistent messaging can confuse your audience and can keep you from building a strong, recognizable brand, and thus make it difficult to convert your following into clients and customers.