Facebook has evolved so much from what it used to be. Just a couple of years ago, Facebook was mainly just a way to stay in contact with long-distance friends and family through basic profile pages.
Now you can find Facebook groups, pages, ad campaigns, reviews, check-ins, shows, marketplace and so much more! So out of all of these options, what is a good starting place for your business?
And is Facebook dead?
There are multiple benefits of having a Facebook business page, but let’s just focus on the most important ones.
How many times have you checked out a restaurant, salon, or coffee shop on Facebook before you actually tried the business for yourself? Having a Facebook page makes you much more legit. Think of Facebook as the modern yellow pages to your business. If your page looks dead many viewers may thing you’re no longer in business. Keeping an up to date page with fresh new content can help you look more legit and appeal to a potential customer. Come and check out my Facebook Page here!
Also, anyone can access your business’ Facebook page, even if they don’t have a Facebook profile. As of 2017, Facebook has almost 2 billion users. This is an endless wealth of potential new customers or subscribers! WHAT!!!
Automatically Optimized for Mobile
Facebook is automatically optimized for mobile users without you having to do a thing! How often do you check Facebook on your phone compared to your laptop? With smart phones essentially becoming smarter, it’s important that your business can keep up a strong mobile presence. Facebook pages allow you to do that effortlessly.
You can also use your Facebook page to get more mobile visits to your website. Increased mobile traffic on your WordPress or Squarespace is a must, so do it the easy way. If you want to learn more on how to brand your Facebook page check out this post!
Easily Scout the Competition
Facebook has a great suggestion feature. You’ve seen it. Wink Wink. After you like a page, you’ll see “here are a few other pages you might like.” This is great for checking out who is in your market and which trends you need to be paying attention to. Hello market research! You can easily see what others in your industry are doing just by a cursory glance on their page. Stay competitive, do strategic product launches, create sales, and many other action items using this inside scoop from Facebook.
Use Facebook Ads to Keep Marketing Costs Low
Each Facebook page has a built-in ad manager. From here, you can create ad campaigns and track insights. You’ll be able to see your active audience, analyze which posts perform the best, reach a (new) targeted audience, and get more engagement. The features are endless when it comes to Facebook Ads analytics.
SO THE BOTTOM LINE? FACEBOOK PAGES ROCK AND WILL DRIVE YOUR BUSINESS FURTHER.
They are easy to manage if you have the time and the patients to learn what works best for your business and your audience. Take time to learn how your audience likes to connect with your brand on Facebook and use it to your advantage.