Do you live in a sea of competition? Are there other people who are doing and selling the same EXACT thing as you do or offering the same EXACT services as you?
Wanna know the secret to overcoming that hurdle? Branding! And not just any branding, Social Branding! That is the key to differentiating yourself from hundreds of people and eliminating the competition.
Social Branding is about creating a feeling and experience and presenting your offerings in a way that makes your audience feel like they know you. Social branding is about creating a brand image that helps to create a recognizable brand so that when people come across your business online, they remember you. Your brand image plays an essential part in your overall visual branding and helps to build the know / like / trust factor with your potential clients and customers over time. Cause babe YOU are the brand!
Here are my Insider tips on branding your Image to grow a massive following!
Define your Brand Personality
If you think your brand is just a logo and a pretty color palette, think again. When you’re a small business owner, solopreneur, service provider, or blogger YOU are your brand. Think about your personality, the way you speak, connect, and relate to other people. All of that is part of your brand. Your personality should come through in your brand images. If you’re funny and sarcastic or warm and friendly, think about how that comes across to your audience and how you can illustrate that throughout your brand. Your brand image should help people visualize what it might be like to work with you. How can your potential clients begin to like you if they don’t know who you are?
Know who you want to attract
Believe it or not, your brand isn’t all about you, knowing your audience is also a key component to branding your image. You have to understand who you are trying to attract. The brands that try speaking to everyone speak to no one! Think about your ultimate dreamy, what do they want to feel and experience? Defining your dream audience is an essential step in the building of your brand and business.
When you’re clear on who your target audience is, you can create a brand image with them in mind. You can show how your product will fit into their lifestyle or what their life might look like after they work with you. You want your clients to be able to picture themselves interacting with your products and services. By understanding your audience, you’ll be better able to attract and relate to them through your brand story and message.
Define Your Brands Style
Keeping your personal brand and audience in mind, think about how your visual style can showcase your personality but also attract your target audience. Head over to Pinterest and create a brand image inspiration board. Use keywords that you feel are relevant to your brand. Start by pinning 10-20 images that really appeal to you and fit the vibe of your brand. Then try to narrow down your style to two or three adjectives that convey your brand visually. All of your images should then reflect these adjectives. If your brand is ‘bubbly and colorful’ or ‘neutral, minimal, and organic,’ keep these words in mind whenever you are taking photos (or having pictures taken!) for your business.
Create A Brand Strategy
Think about how are you are using or going to use your photos & visuals for your brand. Understanding where your following will view your brand like on your website or blog or solely on a social media platform. You’ll want to make sure that your visual content helps you achieve your goals on whatever platform(s) you’re on. Also keeping in mind how those visual are used on the platform.
If you’re using your brand photos on Instagram, for example, think about how specifically you’re using those images. What feeling and experience do you want your audience to have when they come across your profile? You might be a lifestyle brand, sharing a brand image that connects what that lifestyle looks and feels like to your following, helping them view themselves living that same lifestyle. When thinking about a specific platform you want to keep in mind dimensions. Do you need square photos or vertical photos? Do you need a lot of white space for text? Determine precisely how your photos will coordinate with the rest of your social media, website, and brand elements before you create photos for your brand. Having this forethought may save you a lot of trouble in the long run!
Create A Constant Look
People like to know what to expect. You want to send a consistent visual message to your audience so when it comes to your brand image; consistency is key! From the colors you incorporate to the props you use to the way you edit your images – you should maintain a level of consistency to the point that your visual content flows together and your audience can quickly recognize your brand photos. If you’re always changing things up or incorporating a lot of different styles into your visuals, your audience is going to be confused! Keep things simple and be consistent when it comes to your branding photos for your business.
Schedule A Brand Photo Shoot
Now you’re ready to make your brand come alive; it’s time to schedule a brand photo shoot. Take the tips shared above and create a shot list of photos you need. Keep in mind your website, social media, and marketing material. Layout different sizes need to make your look complete. Use a Pinterest board to create a brand style vibe. Having a clear layout of your brand will make it easier to work with your photographer to get the exact look you are desiring.