Often when someone asks me what I do, they hear my response and look at me with a puzzled face.
“I’m a social brand stylist and strategist.”
There’s a reason I specify social brand stylist; I’m not your traditional brand designer. Brand styling is not just branding; there’s a distinct difference that is very important to me and for my clients.
BRAND STYLING vs. BRANDING
Brand styling is very different from branding. When a business hires a brand designer, they will work together through a process that establishes an image to represent that company. On the other hand, as a brand stylist, I work with my clients to not only create an overall brand image but a message, vibe and a voice for your brand as well.
Styling involves digging deep and viewing your brand in a fresh new way. We’ll look at the direction you want to take, the message you need to be communicating to get there, and who you want to attract. My in-depth questionnaires and process from the very beginning allow us to discover the best ways to get you where you want to be effectively. We’ll work way past your logo; in fact, we’ll navigate throughout all of your business and marketing processes to cover every situation in which your brand can make an impact.
CREATING A HUGE VISUAL IMPACT
One key factor in brand styling is attracting your ideal clientele and communicating all the right emotions to close the deal. The overall appearance, image, and design in your marketing should be thoughtfully crafted to captivate the attention of your most sought-after clients. One of the first steps in my brand style process for any and every project is completing a brand style shot list, which gives a layout of needed visuals to communicate your brand’s message to your ideal dreamy. I create this based on a series of brand questions.
Where do they live?
What is their lifestyle?
Describe a typical day for your target audience.
What are essential elements we need to communicate your brand feeling?
What colors can convey your brand’s vibe?
By taking a close look at these and many other questions and scenarios, I’m able to provide you beautiful design concepts you’ll fall in love with (and your future clients will too).
Next, we’ll custom-tailor every single piece of your brand marketing by styling it all specifically for your future clients. That means creating collateral pieces that will make them feel exactly how you want them to; establishing a marketing process designed with your customers in mind, and not overlooking anything. The result? A stunning image for your business that attracts your dream clients you’ve been trying to close for years.
The purpose behind brand styling is to create a truly unique personality. All aspects of your brand become your business’s personality. And what good is a brand personality that looks, sounds, or seems to be exactly like someone else’s? Right?
The absolute truth is the foundation in your marketing is having clarity on your authentic self inside your brand. Not having clarity of your brand is a very common reason why businesses hire stylists and designers, and also why I guarantee my clients a complete one-of-a-kind styled brand. Having a unique appearance alone can significantly enhance your marketing efforts, so if your image is blending in with a competitor’s, it’s time for you to consider the outcome of investing in a new, custom style.
Need help getting started with stylizing your brand, take the free social brand personality quiz and I’ll send you your FREE brand personality style guide!